Flexible Electronics News

Bastille Parfums Strengthens Traceability with Avery Dennison Digital Solutions

RFID sensor technology and atma.io connected product cloud part of collaboration for greater transparency.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Bastille Parfums, a young French company specializing in sustainable and natural fragrances, has launched its latest transparency initiative which combines the use of RFID (radio frequency identification) sensor technology for greater supply chain visibility and QR code technology to share valuable information directly with consumers. Avery Dennison RFID sensor technology will allow Bastille to track and trace tagged products across its entire supply chain, improve inventory management and mi...

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